TAG Heuer has been promising a smartwatch for months now, but the watchmaker’s CEO Jean-Claude Biver, said that the watch will launch in October and November and will offer 40 hours of battery life, compared to the Apple Watch’s 18 hours. Biver is not bitter about competition from Cupertino, in fact he welcomes it: “I hope they sell millions and millions and millions of them,” he says. “The more they sell the more a few people will want something different and come to TAG Heuer.”
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