Apple has had a couple of turbulent months on the Russian market. Economic conditions, fluctuations in the ruble, as well as a shifting political climate forced the Cupertino giant out of the huge market back in December 2014. The decision was later overturned, but Apple products have been going for a premium in Russia ever since.
Now, it seems, the storm is finally settling and the local Apple store has introduced a significant price cut to both the iPhone 6 and iPhone 6 Plus, bringing the price tags a lot closer to the international average. And although some mark-up is still detectable, an iPhone 6 will now set you back RUB48,990 ($979) for the basic 16GB model and RUB55,990 ($1,119) and RUB62,990 ($1,259) rubles for the 64GB and 128GB, respectively. This represents a significant RUB5,000 ($100) decrease, but is still not quite the RUB39,990 ($799) the phone was originally going for.
Now, it seems, the storm is finally settling and the local Apple store has introduced a significant price cut to both the iPhone 6 and iPhone 6 Plus, bringing the price tags a lot closer to the international average. And although some mark-up is still detectable, an iPhone 6 will now set you back RUB48,990 ($979) for the basic 16GB model and RUB55,990 ($1,119) and RUB62,990 ($1,259) rubles for the 64GB and 128GB, respectively. This represents a significant RUB5,000 ($100) decrease, but is still not quite the RUB39,990 ($799) the phone was originally going for.
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